Who said that in summer one has to wear only in light colors?
Now total black returns as a must in men's wardrobe also in summer , a season from which it has been for long banned due to the high temperatures. Summer 2009 brings a sensible change in style with the complicity of the "Cool Effect", the last fabric from Lanificio Ermenegildo Zegna, which represents a combination between the codes of the most classical elegance and effects of the most advanced technology.
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Men can now easily wear black and dark colors also in summer, now re-interpreted in the "Cool Effect", able to give better results compared to the use of light colors: it repels infra-red and ultra-violet rays assuring acceptable temperatures, simply because this new fabric doesn't heat.
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This fabric by Ermenegildo Zegna can lower the felt temperature of about 10° C. If the external temperature is 40°C., your body will feel it as 30°C , allowing you to wear happily dark suits and blazers also in summer.
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Dunque, il guardaroba dell'uomo anche in estate non rinuncia a capi realizzati con tessuto in pura lana australiana, ordito e trama a doppio ritorto, 17 micron, dal peso di 200 grammi al metro quadrato, trattato con una tintura a un fissaggio particolari, che assicurano le caratteristiche che contraddistinguono il Coll Effect.
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Such a textile is made out of pure Australian wool with a double twisted warp and weft, 17 micron , weighing only 200 grams per square meter and with a particular tincture and fixing that assure the characteristics of the Cool Effect trademark. Innovative and revolutionary; this textile brings a definite change in men summer style.
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This cool effect fabric comes in single colors, in prince of wales and gessata it satisfies all demands of look, both formal and causal, where black and dark colors are the leitmotiv of an unparalleled elegance that does not depend from seasons.
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